منابع مشابه
Allocating Spending Between Advertising and Information Technology in Electronic Retailing
T study examines coordination issues that occur in allocating spending between advertising and information technology (IT) in electronic retailing. Electronic retailers run the risk of overspending on advertising to attract customers but underspending on IT, thus resulting in inadequate processing capacity at the firm’s website. In this paper, we present a centralized, joint marketing-IT model ...
متن کاملDrivers and Technology-Related Obstacles in Moving to Multichannel Retailing
Today, multichannel retailing is a key strategic issue for most retailers. Yet, while there are many drivers associated with retailers going multichannel so too are there technology-related obstacles, however, few prior empirical studies explore these themes. In light of this, by using a multi-case approach to understand the key drivers and technology-related obstacles associated with retailers...
متن کاملApplication of Information and Communication Technology for Dissemination of Agricultural Information among Farmers: Challenges and Opportunities
Agriculture is the backbone of India’s economy as two-third of the population live in rural areas and directly or indirectly depend on agriculture for their livelihood. India’s food production has improved significantly during the last three decades due to all-round efforts but Indian agriculture is still facing a multitude of problems to maximize productivity to feed the continuously increasin...
متن کاملDesigning the Framework of the Premium Information Technology Award of the National Information Technology Conference Managers
Objectives: The National Conference of Information Technology Managers is conceivably the most significant of its nature in the country. Chief competitive advantage to comparable ones is its observant of products in IT as an alternative to papers. The purpose is a comprehensive design for the scientific evaluation of information technology products. Method: For the evaluation plan of the premiu...
متن کاملSelf-Service Technology in Retailing. The Case of Retail Kiosks
Retailers are adopting self-service technologies (SSTs) to improve the quality of service. Self-service technologies indicate any technological application, but the most typical SST is interactive kiosks which refer to computer workstations for public access. Kiosks have widely been used for banking (ATM) and airline checkins. Now kiosks are shown in diverse retail sectors, including food servi...
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ژورنال
عنوان ژورنال: Environment and Planning B: Planning and Design
سال: 1985
ISSN: 0265-8135,1472-3417
DOI: 10.1068/b120139